HIGASHIYA

Tokyo, Japan

Apr 2015

A confectionary brand that you would immediately associate to the brand Simplicity and everything this name stands for: culinary craft, Japanese tradition, innate beauty, experience and elegance. This small shop and take-away window near Aoyama serves Lilliputian traditional sweets: crackers, wafers and manju cakes (steamed sweets made from bean) individually packed and perfect as gifts for you or your loved ones.

higashiya.com

Thanks to Japan National Tourism Organization (JNTO)

Words Paola Corini

Translation Raffaella De Tommasi

 

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